PPD?

Hey guys
How are the holidays going? I just wanted to find out if we are planning on doing the PPD as a group project or on our own. We had an idea for the video footage. Let me know soon. This needs to handed in on the 20th of April.

The Broad Sheet

The broad sheet was designer to be handed out during the 'Big Bracket' campaign. It is a basic fold out with a poster on the back, that comunicates some basic information on the designers.

Great Job!

The presentation was great people! I think we make a great team. Hope we get to work together again someday some place! Keep posting stuff on the blog. Doug you could add a video bar and up load some of the unedited videos and the final one when you have the time. Good luck for the VCT essay and have a good spring break.
Cheers,
e

The Big Bracket Campaign VIDEO!

New narrative (do you like the tone of voice?)

Bracket is a bunch of recent graduates, who believe that sticking together was the best thing that happened after college.

At Bracket, you'll find creative folks from all over the world. We're a multi-cultural, London-based group, committed to producing highly skilled intelligent design. We like to think that we are well equipped to take on the challenges of today's very demanding creative industry.

The name 'Bracket' comes from being a community that embraces and makes things special (even to the smallest details). We are an approachable lot, quick to listen and ready to act.

Here's our approach:

You have a problem. We talk about it and show our ideas.

Your problem becomes an opportunity!

We give you solutions, you love them and you pick one.

We make it happen, and it works (you love us!).

We send you the bill. You send us the cheque.

We love you (and we invite you for parties).

The brief

Hi guys,

Just coming back to the brief again, I realise that we need to put in words our brand position. I'm gonna work on an initial narrative, and maybe we can all edit it together. What do you think?

3) Narrative – this a succinct, written communication of the

‘brand position’ (what it is about), which could be consistently

used on materials to engage and encourage new behaviours.

The tone of voice you use is highly important, as you want

your messaging to be clear and simple, not patronising. It is

suggested this is approximately a hundred words or a handful

of statements. Imagine this as the opening statement on the

website or to drive people to a website to find out more."

Business cards

woot!