Just coming back to the brief again, I realise that we need to put in words our brand position. I'm gonna work on an initial narrative, and maybe we can all edit it together. What do you think?
3) Narrative – this a succinct, written communication of the
‘brand position’ (what it is about), which could be consistently
used on materials to engage and encourage new behaviours.
The tone of voice you use is highly important, as you want
your messaging to be clear and simple, not patronising. It is
suggested this is approximately a hundred words or a handful
of statements. Imagine this as the opening statement on the
website or to drive people to a website to find out more."
A few ideas for the narrative (feel free to edit):
ReplyDeleteBracket is a bunch of designers who believed in the potential of staying together after graduation day.
In a multi-cultural scene, where creativity flourishes, we believed in the potential of staying together and taking seriously the challenge to respond to a very demanding industry. We formed Bracket.
Bracket are a bunch of recent graduates who saw the potential of staying together after college, to create highly skilled, contemporary and sleek design. We realised we already had we needed to get out in the market and produce good work.
We like to think that we are an approachable bunch of recent graduates from design school, who take the task of producing highly skilled design very seriously.
At Bracket, you'll find folks from all over the world: Japan, Australia, American and even Britain! We all have something in common, despite our different strengths, and that is we're committed to producing intelligent, sleek, contemporary and highly skill design.
This is how we normally approach things:
You have a problem. We talk about it and give you ideas.
Your problem becomes an opportunity!
We give you solutions and you love one.
We make it happen, and it works. You love us.
We send you the bill. You send us the cheque.
We love you. And we invite you for parties.
Maybe add something that explain why we're called Bracket.
ReplyDeleteI know all those paragraphs sound repetitive, but we can combine them into one or two paragraphs. It's just to get started.
Oooh mate..that's exactly what i needed but didnt really wana ask..the only page for the website i'm left to do is the About page, and this is great stuff!..i dont have anything to change to be honest..the last part is the best..hahaha..
ReplyDeleteHey dude, I just saw your comment now. I'm actually working on a new narrative. A bit more concise, hopefully.
ReplyDeleteCheers bro!
its really light and fun!!! love it!
ReplyDelete